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SPECTRA
Style study

Warm Hospitality

Warm tones, friendly serifs and a relaxed rhythm for cafés and hospitality.

Original SPECTRA style study · fictional brand · illustrative only

About this direction

Cream and terracotta paired with soft serif headlines. Suited to businesses that want visitors to feel the atmosphere of the place before they arrive.

Suits

  • Cafés & restaurants
  • Stays
  • Lifestyle brands
Palette
#2B1A12#A64A28#F6EFE6#FFFDF9
Typography
Display serif + sans-serif
Style
Warm, Editorial
Industries
F&B, Hospitality
Works for
Landing page, Company profile

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